Design Principles

At Zuto we follow five simple principles of design.


Financing a car should be simple. The design needs to display complex financial information in a clear easily understandable manner.


Ensure that users are rewarded for effort and investment, every baby step they take is a step closer to their goal of purchasing a car.

Design for the process not the page

As a designer ensure that you are thinking holistically about the entire experience. The website is just one touch point, use the power of email, SMS to facillitate a users journey through the funnel.

Question everything

Finance is complex and involves many legacy systems. As a designer ensure you are challenging every assumption on “how it works”. Look to remove barriers and reduce latency.


We believe that financing a car should be simple. We remove the paperwork, jargon and small print so all our customers need to worry about is finding a car they love.